The strategic commercial agreement between two of the most prominent creator agencies in Spain will provide brands with multi-platform influence opportunities in the market.
Both companies will combine their expertise and strengths to generate synergies and create new business opportunities through creativity and audiovisual production.
VIZZ, a content creator representation agency within the Webedia group, and B3HIND have announced a strategic commercial alliance to offer the largest multi-platform content creator roster in the market. This agreement allows both agencies to generate synergies and explore new business opportunities by sharing their talent portfolios and expertise in social platforms and territories.
As the leading talent representation agency for YouTube and livestreaming, VIZZ partners with B3HIND, a key player in next-gen creators with a dominant talent portfolio on Instagram and TikTok. Through this collaboration, brands will gain access to a more comprehensive roster, capable of reaching and engaging large audiences across all platforms.
Under the agreement, the two agencies will leverage their respective strengths in digital entertainment to unlock new business opportunities. VIZZ will bring its expertise and leadership in sectors such as Gaming and Food, while B3HIND will contribute its knowledge and focus in Beauty and Lifestyle, areas where it has established itself as a benchmark.
The partnership will grant B3HIND and its talent access to Webedia’s facilities and technical resources, enhancing strategic planning, creativity, and production. This will open new opportunities for large-scale projects with OTTs and platforms.
“This alliance is a key step in VIZZ’s strategy to remain a leader in the field of influence and content creation. The potential of B3HIND and its roster of talent is enormous, and we’re excited to collaborate on impactful and relevant projects like those we’ve been developing at Webedia in recent years,” stated Antony Dumas, CEO and Founder of Webedia Spain.
Carla Lurqui, CEO of B3HIND, highlighted the immense possibilities this agreement will bring: “We are very pleased with this alliance. VIZZ is an agency we admire and respect for its extensive experience in the sector, and we are confident it will be a key partner for us. Thanks to this collaboration, we believe we can reach new horizons this year, expanding opportunities for our talents and boosting the growth of their personal brands.”
