The leading digital entertainment group is the first French player to obtain its deduplicated global audience across all its publishing scope (proprietary sites, applications, social pages of its media, and MCNs on YouTube), cross-screen (computer and mobile devices) and internationally.
In December 2024, 350 million unique visitors accessed Webedia’s websites and applications worldwide, their pages on social networks (Facebook, Instagram and Twitter) as well as content published within the group’s proprietary multi-channel networks (MCNs) on YouTube. An unprecedented and innovative approach to global and multi-platform audience measurement produced by the Comscore institute.
These figures illustrate the power and diversity of content produced and distributed by Webedia, with prestigious brands in France (AlloCiné, Jeuxvideo.com, Purepeople, 750g…), in Spain and LATAM (Xataka, Sensacine, 3DJuegos, Director al Paladar…), in Brazil (Tudo Gostoso, Adorocinema, Minhavida…), in Germany (Gamestar, FilmStarts, MoviePilot…) or in Poland (GRYOnline).
In particular, the group once again positions itself as a key global player in cinema (233 million unique monthly visitors), gaming and esport (97 million), cooking (70 million) and entertainment (45 million).
Through this measurement, Webedia affirms its desire to pave the way for a more complete measurement of the power of media brands and digital content, by combining their audience on proprietary web and app environments, as well as on platforms and social networks, in order to better reflect their current reach and influence among internet users.
*Source: Comscore, bespoke Global Digital Audience Measurement (GDAN), Comscore MMX Multi-Platform, total unique users and social increment included, [P] Webedia Sites and authenticated social pages on Meta, X (Twitter), as well as YouTube MCNs, December 2024, Worldwide
