Webedia, a leading digital entertainment group, announces the signing of an exclusive partnership with Playruo, a French startup specializing in streaming solutions for video games.
This strategic collaboration will enable Webedia to integrate a new interactive advertising format into its platforms: a playable 4K browser demo for PC and console games, accessible instantly from an ad, with no download or technical integration required for studios and publishers.
Click & Play : a new communication experience
Thanks to Playruo technology, users can now test a game directly, for a premium, fluid and immersive experience, from a multitude of media (ads, influence, articles, newsletters, etc.). With just one click, the advert becomes a real game session lasting just a few minutes, without installation and optimized for the desktop. Once the trial is over, players can share the demo or buy the game directly.
Deployed exclusively across Webedia’s international gaming media ecosystem with brands such as Jeuxvideo.com, 3DJuegos and Gamestar, this innovative format has already been successfully tested on a number of games, proving its worth in terms of performance.
Click & Play also harnesses the power of content creators by associating their sponsored livestreams with the Playruo solution. During the livestream, streamers can share traceable demo links directly in the chat area, enabling viewers to try out the game at the click of a button.
By offering a playable experience at any point in the funnel (ad, influencer or article), Click & Play significantly boosts engagement and conversion rates via the most immersive ad format on the market for PC and console games.
The return of demos, with simple, automated deployment for publishers
In the years 1990-2000, game demos were everywhere, creating emotion and engagement with different audiences. With the advent of digital, demos gradually disappeared. Click & Play proposes the return of this real experience, this time virtual!
Today, thanks to interactive advertising technology, Click & Play is reviving this practice by adapting it to the needs and expectations of today’s gamers:
- Instant access to the video game demo;
- No installation required;
- Just one click to start the game!
The solution for attracting a loyal audience
Thanks to its exclusive partnership with Playruo, the Webedia group is pursuing its mission to offer brands creative, high-performance devices, and is investing in solutions that strengthen engagement and create natural bridges between content, communities and brands.
This solution has already proved its worth at the Pegasus Awards, where the jury was able to test the games in advance and vote accordingly.
“We are proud to join forces with Webedia, a leading player in the gaming ecosystem. This strategic partnership marks a new stage in the transformation of the advertising experience: giving gamers instant, one-click access to playable demos from within media campaigns. Together, we share a common vision of more immersive and engaging marketing – a direct response to gamers’ expectations, who are looking for experience rather than mere exposure,” explains Fergus Leleu, Founder & CEO of Playruo.
“We’re delighted to be working with Playruo to enrich our gaming ecosystem with the integration of a profoundly innovative solution that transforms our digital communications into true interactive touchpoints with gaming. This frictionless, instantaneous format offers a new way of engaging, engaging and converting in a single click. By activating it in both our media environment and our international influencer activations, we are continuing our commitment to exploring new, more immersive and high-performance formats for our partners,” adds Thibault Thévenin, Webedia’s VP Global Sales Gaming
