The documentary available exclusively on Prime Video and produced by NOOB Studios is among the Top 10 content in several countries. This demonstrates the magnitude of the figure of Rubius, an international icon and a true reference in the world of digital entertainment and content creation. Rubius X was presented in Madrid in style last week, during an event that was broadcasted in streaming with a peak of 120 000 visitors live
Rubius X, the documentary that narrates Rubius’ career, is now available exclusively on Prime Video. The trajectory of the greatest Spanish-speaking content creator in history is the central axis of this content that is achieving remarkable success, and has already broken into the Top 10 most watched on the VOD plateform.
The documentary, available on the service since July 22 in Spain and Latin America (except Brazil), celebrates the 10th anniversary of Rubis’ first video published and narrates what is behind one of the most prominent figures of digital entertainment in the last decade.
The birth of YouTube and social networks has been the biggest revolution in the democratization of content. The user has ceased to be a mere consumer to actively become a creator, a turning point that led to the birth of influencers. This documentary produced by NOOB Studios tells the story of this revolution from the hand of one of the pioneering figures in the sector and the most popular influencer not only in Spain but throughout Latin America: Rubius.
40 million followers and 7 billion plays on YouTube, more than 15 million followers on Twitter and Instagram, to which we can add his latest milestone: coinciding with his 10 years as a content creator, Rubius has reached 10 million followers on Twitch. Beyond the numbers, Rubius was named the leader of his generation by TIME magazine, has his own anime series, his online store where he sells his own brand of clothing, has collaborated and appeared in cameos with Hollywood actors such as Will Smith, Chris Pratt, Jennifer Lawrence or Tom Holland, and has even his own character in a video game.
Rubius X, produced by NOOB Studios, digital production company of the Webedia group and VIZZ, a leading digital talent representation agency in Spain, was presented last week in Madrid. The Premiere, attended by many celebrities, could be followed live on Twitch in an event that brought together more than 120,000 people.
The documentary tells the story of how some young people, with no other pretension than to have a good time, built a new industry without realizing it and how it has evolved over the last 10 years. The production visits with him some of the places that have defined his life as a content creator, reliving great moments and telling the lesser-known part of Rubius that have led him to become the symbol of a generation.
Rubius X also seeks to vindicate and recognize this industry, a revolution of creators who have achieved millionaire audiences from their own homes, from gaming to global entertainment. In addition, the documentary features the participation of other content creators and influencers who have accompanied Rubius during his career, such as Mangel, Alexby and Cheeto, also pioneers in defining the language of Youtubers and some of the most beloved faces of the gaming community.