Within the new nomenclature measured by Médiamétrie/Netratings dedicated to video content publishers, the Webedia Group posted very strong scores, particularly in the young and under 50 age groups.
The Webedia Group – the leading French group dedicated to online entertainment with 29 million unique visitors to its sites in France* – has announced that it is joining the Internet Video Measure produced by Médiamétrie/NetRatings. This measure is enriched with a new nomenclature dedicated to content publishers, taking the content issuer as the key to entry and freeing itself from the broadcasting site and the player used (proprietary player, Dailymotion or YouTube) for the month of October 2021, published today.
AN ULTRA-POWERFUL MULTI-PLATFORM OFFERING ON COMMERCIAL TARGETS
Since 2015, the Webedia Group has built up a multi-platform video offering, with :
- the development of video content and audiences on its own sites (AlloCiné, Jeuxvideo.com, 750g, Purepeople, Puremédias, Purecharts, easyVoyage…), with the use of the Dailymotion player on a growing number of them;
- support for top creators on YouTube, in the production and monetisation of their videos.
For the first time, Médiamétrie/NetRatings can deduplicate the power of this multi-platform offer, with 24.8 million unique video users in October 2021.
A particularly powerful score on targets, with :
- 6.3 million unique video users aged 15-24
- 10.7 million unique video users aged 25-49
- 7.6 million unique video users in the CSP+ age group
The Webedia Group’s strongest media brands include AlloCiné (5.7 million unique video users), Jeuxvideo.com (3.4 million), 750g (2.5 million), Purecharts (745,000), Puremédias (726,000) and easyVoyage (578,000).
“Webedia is building its content offering in partnership and complementarity with market platforms. We are delighted that the Internet Video Measurement proposed by Médiamétrie/NetRatings finally makes it possible to identify the audiences of content publishers, independently of the players used. This prism not only makes it possible to attribute audiences to creators/producers, but also, in our case, to reflect the in-stream advertising offer associated with our content and directly accessible by our sales teams,” said Antoine Meunier, Webedia’s General Manager for Publishing and Marketing.
AUDIENCES FULLY ACCESSIBLE THROUGH IN-STREAM ADVERTISING VIA THE WEBEDIA GROUP’S ADVERTISING NETWORK
Since 2017, Webedia has been offering the “VideoStars” service, with the promise of powerful multi-platform video broadcasting (sites + YouTube channels) in premium, qualitative and themed editorial environments.
Available from Webedia’s sales team, the VideoStars offering is fully available in live and programmatic formats.
Since 2017, Webedia has been offering the “VideoStars” service, with the promise of powerful multi-platform video broadcasting (sites + YouTube channels) in premium, qualitative and themed editorial environments.
Available from Webedia’s sales team, the VideoStars offer is fully available in live and programmatic mode.
