To support the growing interest of its audiences in technological and computer equipment, Europe’s leading gaming media is extending its expertise by offering a new editorial brand specialized in the tech vertical.
With the steady growth of the consumer electronics market in France (+9% in value over 5 years*), which reflects the explosion of smartphones, connected objects and wearables, the French have developed a growing interest in the latest technological products and equipment. With 41% of them intending to buy this type of goods in the next 12 months**, the need for accompanying content (tests, guides, good deals…) is becoming increasingly important during their online research.
Because you don’t have to be an expert in electronic components to be interested in technological innovations, JV, published by the Webedia group and the leading gaming media in Europe, which attracts 7.3 million unique visitors per month***, has constantly evolved its editorial line since its creation in order to extend its universe to themes related to video games.
Today, JVTECH is the latest addition to the expertise developed by JV over the past 25 years on all the themes that make up the high-tech universe. Accessible directly from JV’s home page, via a new high-tech tab, this new editorial brand, with a dedicated editorial team, offers a variety of complementary sections: news, tutorials, buying guides, tests, good deals, live feed, exclusive content… Throughout the year, JVTECH accompanies its readers by keeping them informed of trends and advising them on their next purchases.
JVTECH also shares in real time the best tech news from around the world: from product launches to coverage of events such as the CES in Las Vegas or the IFA in Berlin.
Through its different verticals, Webedia has already proven its ability to promote and event-manage the launch of video games, films and series of all kinds. This know-how now extends to JVTECH, whose vocation is to make product launches a major event in its editorial line.
*Source Statista, Consumer Electronics, 2016-2021
**Source TGI Kantar France – 2022R1 Avril
***Source médiamétrie/NetRatings – Internet Global Janvier 2022
