The Webedia Group organized the official launch of the new partnership between Xbox and the French Football Federation. The meeting of these two entities makes Xbox the official gaming partner of the men’s and women’s national soccer teams.
Webedia supported XBOX in the launch of its new partnership with the FFF.
Webedia Creators organized and brocasted live a unique event at the Stade de France, a legendary soccer venue, to showcase the scope of this long-awaited partnership to as many people as possible.
Many distinguished guests were present for the launch such as Domingo, Bruce Grannec, Prince and many others, alongside XBOX and FFF partners. Guests as well as viewers on Twitch, Facebook and Twitter were treated to a unique visual mapping show that covered the entire east stand of the stadium, with lights drawing the logos of the two new partners in the air.
In the second half of the evening, a live talk show from the Stade de France was broadcast on social networks. Co-hosted by Marie Palot and Smaïl Bouabdellah, with exceptional guests such as Ina Gelbert (Xbox France Director), François Vasseur (FFF Director of Marketing and Economic Development), and Sakina Karchaoui (Xbox ambassador and French national team player), the show unveiled the next original operations that this new partnership will create.