Based on several rating criteria (creativity, responsible influence, performance and effectiveness, suitability for social network codes and practices), this first edition of the Influencia Marketing Awards rewards the best influencer campaigns and operations. The winners were announced at the awards ceremony on Thursday December 14.
Webedia France wins 6 awards:
- In the “Best travel, leisure, mobility campaign” category, Webedia (with OMD, Fuse) receives the Gold Award for the Epicurieux x Dacia campaign.
- In the “Best use of live or long video format (YouTube, Twitch)” category, Webedia (with EssenceMediacom, StudioM) won Gold for the M&M’S® x Trouve le gâteau campaign with Joyca.
In the “Performance” category, Webedia (with Burger King and Buzzman) won Gold for the Zen x Burger campaign. - In the “Best Influence Strategy Partnership” category, Webedia (with Inoxtag Corp. & ACE Productions, DOMINO’S) received the Silver Award for the Dominox campaign.
- In the “Best use of live or long video format” category, Webedia Livestream (with Moonlike) received the Silver Award for the “Le Juste tri” x Ebay campaign.
- In the “Special eSport Award” category, Webedia (with Re-mind PHD, DDB) received the Silver Award for the Cupra x Trackmania campaign.
