Webedia Gaming GmbH will once again organise and produce the official gamescom show gamescom studio in 2021. Like last year, the format will take a closer look at the most exciting content of gamescom 2021. In addition to helping to design the programme and address guests, the teams will also be responsible for setting up the studio. In 2021, the studio will be completely set up in the Munich premises of the entertainment company.
Webedia’s gaming brands stream event and host gamescom now content hub
All gamescom content, including all shows, will once again be bundled on the gamescom now content hub and made available to the community free of charge. As in 2019 and 2020, Webedia Gaming GmbH will be responsible for the content on the platform. In addition, the complete gamescom studio will also be streamed on the pages of Webedia Gaming, GameStar.de, Mein-MMO.de and GamePro.de, as well as on all partner channels of gamescom.
Well-known Webedia faces take over as presenters
Familiar faces will lead the gamescom studio programme: Michael Obermeier and Natascha Becker from GameStar will moderate the daytime programme together with Kiara Hufnagel, formerly of Rocket Beans. Ann-Kathrin Kuhls from GamePro and Julius Busch from the Twitch channel MAX will lead through the evening shows. GameStar’s Natascha Becker will also support as co-host, together with IGN, at the Opening Night Live.
More than 20 hours of live streaming are planned.
In addition to the moderation, the gaming editorial teams offer an extensive supporting programme. On the two main days of the event, 26 and 27 August, interviews, game presentations, panels and community activities are planned. In total, users can look forward to over 20 hours of livestreaming.
“Due to the renewed digital orientation of the event, the preparations were a very special challenge. Our learnings from 2020 helped us a lot here. This year, the teams were once again able to prepare an entertaining programme full of highlights for the audience. I am very excited to see how the audience will react to our live shows,” says René Heuser, Director Gaming at Webedia.
Tim Endres, Director gamescom at Koelnmesse, is pleased about the renewed cooperation with Webedia: “It is important to us that we implement the best possible programme with our partners for our community every year. Together with Webedia, we managed the challenging transition to 100% digital at gamescom 2020. For this year, we have refined our formats once again and I am already looking forward to watching the live programme together with the worldwide community from 25 August!”
Digital gamescom reached over 50 million unique users worldwide in 2020
As the world’s largest event for computer and video games and Europe’s largest business platform for the games industry, gamescom has been offering a unique range of products and services for gaming fans since 2009. Every year, the event attracts several hundred thousand visitors to the halls of Koelnmesse and the city of Cologne. In 2021, gamescom will take place for the second time in a purely digital format. Last year, the gamescom shows reached over 50 million unique users from 180 countries.
Webedia Germany
Webedia Germany belongs to the Webedia Group, founded in 2007. The French media group is the third largest entertainment publisher in France. Together with its other online platforms in the markets of Germany, Brazil, Mexico, Spain, Turkey, Poland, Great Britain, Italy, the USA and the Middle East, Webedia’s entertainment network reaches over 226 million unique users per month worldwide.
Webedia Germany reaches well over twelve million entertainment fans per month on its own online portals, over three million followers on Facebook and more than nine million YouTube subscribers. In addition to Filmstarts, which has been part of the Webedia Group since 2013, the brand portfolio of Webedia Germany is growing steadily. After the takeover of Moviepilot in 2014, IDG Entertainment (GameStar, GamePro, MEiNMMO, allyance) joined the Webedia family in 2015. The takeover of the live communications agency Flimmer followed in 2016. In 2018, the influencer marketing agency flow:fwd also joined the media company.
About MeinMMO
MeinMMO, the German-language gaming magazine, has been dealing with current online games on PC and consoles since its foundation in October 2013. The focus is on the topics that really interest gamers: Guides, news, interviews with developers, videos, background reports, outlooks, commentaries, tests and extensive articles on the growing and diverse genre. This ranges from current shooters to classics. MeinMMO is close to the games and their players, not only bringing mainstream news, but also taking a look behind the facade.
MeinMMO has been one of Webedia Germany’s brands since 2015.
About GameStar
Founded in 1997, GameStar today operates Germany’s widest-reach website for PC gamers, GameStar.de, Europe’s largest editorial gaming channel on YouTube and Germany’s most widely read print magazine about computer games. The editorial team helps its users get the most out of their favourite hobby – whether in the magazine, on the website or on the associated social media platforms. GameStar has been one of Webedia Germany’s brands since 2015.
About GamePro
As Germany’s leading brand for video game fans and console owners, GamePro delivers the most exciting stories and most important information about PlayStation, Xbox and Nintendo, both on GamePro.de and in the monthly magazine and on all social media platforms. In addition to the latest news and information, gamers can find their own videos, mini-games, AMAs and livestreams there.
GamePro has been one of the gaming brands of Webedia Germany since 2015.
