The group acquires the license of the leader of one of the most popular verticals among the audience, the automotive industry.
Webedia expands its media portfolio with Motorpasión, the leading Spanish-language motoring media. The group, which manages reference media in important sectors such as technology, gaming, movies and series, gastronomy and lifestyle, will now manage one of the most important headers in the world of automotive and motorsports, with more than 2.1 million unique users per month in Spain alone.
From this moment on, Webedia will take to Motorpasión the same strategy that it has carried out in the rest of its titles, betting on innovation and generating multiplatform entertainment content, with an important focus on accompanying the user in the purchase process but also on mobility content, new trends in the sector, etc.
With this multi-year license agreement with Ceptual Media, Webedia acquires the management of the group’s media, with Motorpasión at the head, together with Bebés y más, El Blog Salmón, Pymes y Autónomos, Diario del Viajero and Coco y Maya.
