FranceTV Publicité has announced a partnership with AlloCiné (Webedia-Elephant) to integrate new audience segments focused on the world of cinema and fiction.
This collaboration enables the advertising agency to expand its data portfolio with nearly one million qualified profiles from AlloCiné, the leading digital and social media platform for movies and TV series in France.
Advertisers will now be able to target audiences of movie enthusiasts and potential viewers across a wide range of segments: Moviegoers, Comedy, Drama, Action, Animation, Science Fiction, Thriller, Horror, Art House, Adventure, Fantasy, Biopic, Historical, Crime, and Romance.
This partnership is part of FranceTV Publicité’s strategy to diversify its data offerings, alongside other recently signed agreements with leading players such as Valiuz.
All of these segments can be activated on every screen marketed by FranceTV Publicité: 4-screen BVOD, Live CTV, and Segmented TV.
With this new data component, FranceTV Publicité continues to develop a targeting offering that is increasingly rich, relevant, and aligned with audiences’ interests.
