Webedia Germany is forming a new leadership tandem, with Alexander Krawczyk taking up the position of CEO on 15 January 2027 and Dawid Hallmann becoming COO. This structure pairs complementary expertise, combining Krawczyk’s background in the creator and entertainment businesses with Hallmann’s operational leadership and in-depth knowledge of Webedia’s brands, publishing, and communities. Together, they will focus on strengthening selected brands and IPs while expanding the company’s creator business, productions, and events.
Webedia Germany brings together well-known media brands such as GameStar, FILMSTARTS, MeinMMO, Moviepilot and GamePro, as well as talent network GetHero. Alexander Krawczyk will become Chief Executive Officer (CEO) on 15 January 2027; Dawid Hallmann will assume the role of Chief Operating Officer (COO).
Hallmann has led the company since July 2026, when the search for a complementary leadership structure began. With Krawczyk’s appointment, the tandem is now complete.
Clear responsibilities across the leadership team
As CEO-designate, Alexander Krawczyk will lead Webedia Germany’s strategic direction and market positioning, represent the company, develop partnerships and new business areas, and oversee its finances.
As COO-designate, Dawid Hallmann will lead operations and the development of the media business. He will contribute his experience with Webedia’s brands, publishing and communities to the company’s strategy.
Creator expertise meets established media brands
Krawczyk spent more than eleven years in senior positions at ProSiebenSat.1. Among other achievements, he built Seven.One Audio into Germany’s leading podcast network and most recently served as the unit’s Managing Director. He also spent three years as Managing Director of creator network Studio71 Germany, licensing division Seven.One Licensing and artist management company Starwatch Artist Management. His experience includes building podcast and creator businesses, as well as marketing and 360-degree monetization of entertainment products. This background aligns with Webedia’s plans to connect its own brands and communities more closely with creator talent and new formats.
“Webedia has something that cannot simply be bought or built overnight: iconic media brands with exceptionally loyal communities. We want to connect this tremendous editorial strength more intelligently with the modern creator economy and the forward-looking 360-degree monetization of entertainment products of all kinds. Dawid knows this company’s DNA better than anyone and leads its operations with remarkable precision. I’m very much looking forward to opening Webedia’s next chapter together with him and the entire team.”
— Alexander Krawczyk, CEO-designate of Webedia Germany
To make Webedia the go-to media company for 14- to 49-year-olds, Krawczyk and Hallmann will focus on strengthening selected brands and IPs and expanding the creator and influencer business, backed by group-wide technology initiatives to scale content and products across channels. Building on this, Webedia will develop new entertainment formats and expand its productions and events. The GameStar format FYNG (Find Your Next Game) already unites journalism, creators and brand partners in live experiences.
Operational continuity and deep industry knowledge
Dawid Hallmann has been with Webedia since 2015. Previously a freelancer and publisher, he also worked at Bremen-based digital agency construktiv. GameStar was already one of his clients at the time. In 2013, he founded gaming portal MeinMMO with his own team; Webedia acquired it in 2016. As Head of Digital Publishing Gaming and later as Director of Gaming & Tech, he and his teams grew GameStar, GameStar Tech, GamePro and MeinMMO, strengthening Webedia’s position as the No. 1 player in Germany’s gaming media market. Under his responsibility, social media, video and events also developed into key revenue drivers.
“My heart is with our brands and the work we do with our teams. With Alexander, I can focus fully on that. Our strengths complement each other very well, and our first conversations have already shown us how much we can achieve together. More than ever, we are strengthening our brands as cultural IPs: destinations, not search results. To do that, we are putting personality and community first. Strong voices from across our editorial teams and the creator scene will drive exclusive content, new formats and events. AI is a tool that helps us think bigger and scale this strategy. Our belief remains: people follow people.”
— Dawid Hallmann, COO-designate of Webedia Germany
