- Format is co-produced by Webedia Germany and INSTINCT3
- Protective cover manufacturer RhinoShield sponsors season 1 of “Hänno unterwegs”
- Pilot episode reached over 1.6 million views
The successful co-production “Hänno on the road” by Webedia’s allyance and influencer marketing agency INSTINCT3 is going into the next round. The pilot episode of the YouTube format, in which HandOfBlood aka Hänno drives comedian and singer Helge Schneider from Duisburg to Hanover in a simulator truck, reached over 1.6 million views and 130,000 likes. Now the first season of the series is starting.
The celebrity guest in episode 1 is none other than comedian Kurt Krömer. Maximilian Knabe, aka HandOfBlood, couldn’t have imagined a better guest for the season opener: “I’m hot as fritters that ‘Hänno Unterwegs’ finally continues! Of course it’s especially fun with Kurt especially fun – even though he had very demanding travel wishes and we almost ended up in Scandinavia!”.
RhinoShield: We want to be perceived as a positive component on YouTube.
The format’s potential was also recognised by Stefano Joseph of protective cover manufacturer RhinoShield: the brand has taken on the sponsorship of the entire first season. “At RhinoShield, we celebrate creative YouTube and are happy to see our brand being perceived as a positive part of the platform, not a disruptive factor. It’s important to us to allow creators as talented as Hänno to express themselves creatively and focus on their community without having to bend over backwards for a company. After the first pitch for the After the first pitch for the project, it was clear to us that the combo RhinoShield and ‘Hänno Unterwegs’ would be brilliant,” says Joseph about the cooperation.
The celebrity guest in episode 1 is none other than comedian Kurt Krömer. Maximilian Knabe, aka HandOfBlood, couldn’t have imagined a better guest for the season opener: “I’m hot as fritters that ‘Hänno Unterwegs’ finally continues! Of course it’s especially fun with Kurt especially fun – even though he had very demanding travel wishes and we almost ended up in Scandinavia!”.
Episode 1 of the first season is available since yesterday !
