- ElStream will have generalist content, and is born with the vocation of transferring the leadership in publishing and talents to Twitch.
- It will be based on the editorial knowledge of the group’s media and the livestreaming experience of VIZZ and NOOB.
- Seeking to offer the best entertainment, the channel will focus on Webedia’s five verticals: tech, film, gaming, food & lifestyle.
Webedia, leading digital entertainment player in Spain, launches ElStream, the first general entertainment Web TV channel on Twitch in Spain. For its creation, Webedia has combined the editorial knowledge of the group’s media with the experience of VIZZ and NOOB in the livestreaming world. The aim is to promote exclusive content on the platform and offer the best entertainment to connect with the ‘streaming generation’.
The channel, which will cover general topics such as gaming, music, sports, technology and culture, will draw on the expertise and content created by the group’s media leaders in each entertainment vertical, and will rely on a pool of talent and content creators to bring Webedia’s leadership in publishing and talent to a growing platform.
ElStream will be a daily broadcast channel, with a varied content grid, and will bring together the best digital native experts to discuss current issues. ElStream will seek to position itself as a reference channel in Twitch’s ‘Just Chatting’ category, and will focus on Webedia’s five key verticals: technology, film, gaming, food & lifestyle.
To achieve success with the launch of ElStream, in addition to the experience of VIZZ and NOOB as leaders in the sector, Webedia counts on the experience and know-how of Webedia France, which has developed a similar project with brutal reach and success over the last year.